Twenty eight years ago in Western Europe, becoming a tattoo artist took determination and bravado, especially for Mario Barth. Growing up in Austria, where tattooing was not just frowned upon but completely illegal, he came up through the underground.

Riding motorcycles and hanging out with a rough bunch, he learned the secrets of the trade in the dark shadows of the earth, every piece of knowledge earned through blood, sweat, and courage.

Despite the many obstacles and dangers presented, Mario devoted himself to learning how to tattoo; no matter the risk. Little did he know that one day his work (28 years tattooing with 15 of them spent on the hard road, winning over 200 International Awards) would become the center of his very own international enterprise.

With a celebrity clientele including Lenny Kravitz, Sylvester Stallone, Tommy Lee and Usher to name a few, Mario owns five tattoo studios including Mario Barth’s Starlight Tattoo at the Mandalay Bay Hotel and Casino in Las Vegas as well as his latest venture, King Ink at the Mirage. In addition to these monumental tattooing
destinations, Mario Barth is the creator and founder of INTENZE Products, the world’s leading tattoo pigment manufacturer.